Barbara’s Carpet Cleaning: A Case Study
Barbara has been in the carpet cleaning industry for over a decade, owning and operating a small business in South Florida. Despite having a loyal customer base and a solid reputation in the community, Barbara was struggling to bring in new business. She found that she was relying heavily on word-of-mouth referrals and was looking for ways to increase her online presence and reach a wider audience.
After conducting some research, Barbara decided to hire Digital Media Motion, a marketing agency, to help promote her business. She had never worked with a marketing agency before and was initially hesitant, but was drawn to Digital Media Motion’s reputation for helping small businesses grow.
Upon starting work with Digital Media Motion, the first step the agency took was to create and optimize a website for Barbara’s business. The website included information about the company’s services, pricing, and contact information, as well as customer reviews and testimonials. Digital Media Motion also implemented search engine optimization (SEO) strategies to improve the website’s visibility in search engine results.
In addition to creating and optimizing the website, Digital Media Motion ran targeted social media campaigns for Barbara’s business. They identified the most effective platforms for reaching potential customers and created engaging content to share on those platforms. They also utilized targeted advertising to reach specific demographics and increase the chances of conversion.
One year after hiring Digital Media Motion, Barbara’s carpet cleaning company saw a significant increase in leads. Prior to working with the agency, she was receiving an average of just a handful of leads per month. However, after implementing the marketing strategies put in place by Digital Media Motion, Barbara began receiving an average of 150 leads per month.
This increase in leads had a direct impact on the growth of Barbara’s business. She was able to take on more jobs and even had to hire additional employees to keep up with the demand. The additional business also allowed Barbara to expand her services and offer a wider range of cleaning options to her customers.
In addition to the increase in leads and business, working with Digital Media Motion also helped Barbara’s company improve its online reputation. The agency implemented a review management system to encourage customers to leave positive reviews on various online platforms. These reviews not only helped to improve the company’s overall rating, but also served as social proof for potential customers considering using Barbara’s services.
Overall, Barbara is extremely satisfied with the results she has seen from working with Digital Media Motion. She credits the marketing agency with helping her business thrive and is grateful for the increase in leads and revenue. Without the strategies put in place by Digital Media Motion, Barbara’s business may not have seen the same level of growth and success.
As a small business owner, Barbara knows the importance of staying competitive in a crowded market. She is grateful for the expertise and guidance provided by Digital Media Motion and looks forward to continuing to work with the agency to grow her business even further.
If you are interested in having us create a marketing plan for you, give us a call at (561) 221-2366